Leads market development and growth initiatives representing manufacturers across hearth products and outdoor furnishings, advising retail partners on product positioning, market entry, and long-term growth strategies. Built and managed a diversified portfolio of premium brands, serving as a trusted intermediary between manufacturers and retailers to drive sustainable revenue and market penetration.

• Expanded manufacturer presence across retail channels through disciplined territory strategy and relationship-based growth
• Identified and developed new market opportunities across hearth and outdoor living categories
• Advised retail partners on product mix, merchandising strategy, and customer demand trends
• Built long-term partnerships grounded in trust, performance, and mutual value creation
• Represented multiple national brands while maintaining consistent performance across economic cycles

Represented manufacturers include: Valor Fireplaces, Mallin Outdoor Furniture, Forshaw Mantles, O.W. Lee Outdoor Furniture, Kettler Patio Furniture, and Rasmussen Logs.

Played a pivotal role in expanding the company’s business beyond its legacy distribution model by identifying, launching, and scaling new product categories. Most notably, founded and grew a new hearth division from inception into a significant revenue-generating business, contributing meaningfully to long-term company growth.

• Built a new division from the ground up, growing the business to approximately $8 million in revenue
• Identified untapped and countercyclical market opportunities within the hearth and HVAC sectors
• Advised leadership on product selection, market demand, and go-to-market strategy
• Developed high-value customer relationships that drove repeat business and long-term loyalty
• Earned repeated top-performer recognition, including multiple national sales awards and incentive trips
• Demonstrated resilience and discipline by achieving peak performance after years of foundational market development

This role required balancing strategic market insight with execution, helping transform the organization’s growth trajectory while maintaining consistent performance in a competitive environment.